Quality website content – is it still king? An experiment.
With the launch of Google’s latest ‘Panda’ algorithm, SEO specialists have been speculating once more on how best to promote their client’s websites and drive engaged potential customers to their...
View ArticleMarketing for a global marketplace
Today’s prospects and clients are located in an ever-smaller world, with the Internet drawing everyone together in the global marketplace. But while it is possible to get your message to billions of...
View ArticleSEO and content marketing: why re-invent the wheel?
I’m not sure if we just want to invent the ‘next big thing’ for the hell of it, or whether we (in digital marketing) have lost sight of basic marketing principles. While some like to say (probably for...
View ArticleCutting content confusion
Many companies focus closely on search rankings as they see this as the most important element in online marketing. This focus on search rankings quite often encompasses search engine optimisation...
View ArticleDelivering meaningful web visibility in the energy, power and infrastructure...
While energy, power and infrastructure companies are generally very large regional or global enterprises; web visibility is still critical to keeping these operations front of mind. These large...
View ArticleDelivering effective financial services-focused social media campaigns
A recent article in the UK’s Financial Times reported that an increasing number of firms in the City are beginning to use social media to target younger, affluent prospects and maintain strong client...
View ArticleFive ways to improve your local SEO to drive sales
A notable shift is happening in search. SEO that was once focused on keywords and content alone is moving to local results and mobile optimisation as more users look for physical businesses such as...
View ArticleVideo: a win-win situation in the energy and automotive sectors
Visibility, whether through great page-one search returns, or highly informative and persuasive video presentations are key to any form of competitive success. And in marketing communications campaigns...
View ArticleContent marketing in professional service communications: raising brand...
Back in the day, when professional services firms were effectively accountancy firms, communications were relatively simple, because the offering was pretty straightforward. And given that content has...
View ArticleGoogle AdWords: does it really deliver SME ROI?
Optimised search visibility, the mission to appear high in search engine rankings, is critical to all businesses as time-poor web searchers will generally go for returns that are close to the top of...
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